Donald Trump's election taught politicians several valuable lessons, including, but certainly not limited to, the following:
- More spending doesn't necessarily equate to victory
- You can speak your mind without alienating voters...actually, a lot of voters kind of like/respect it
- The American electorate is smart enough to see through blatant pandering based on race, gender, etc.
- Rural populations in "flyover states" are absolutely fed up with the ruling elites of the establishment
But politicians aren't the only ones learning valuable lessons from Trump's stunning victory as advertising agencies have also been forced to admit that they have no idea how to market to the Midwest. As the CEO of McCann Worldgroup pointed out the Wall Street Journal, Trump's victory highlighted the error of gearing marketing programs exclusively "toward metro elite imagery" saying that future efforts need to incorporate a bit more "Des Moines and Scranton" and a little less NYC and Los Angeles.
No comments:
Post a Comment