As I have taught you over the past year, the strongest form of persuasion involves fear. And the stronger the fear, the better the persuasion. For example, in the primaries, the biggest physical-fear story on the Republican side was terrorism and immigration risks, and that favored Trump’s bad-ass messaging. Result: Trump got the nomination.
For Democrats the biggest fear was that Trump might become president. That favored Clinton over Sanders in the primaries because it was believed she had the best chance against Trump in the general election.
Once the contest became Trump versus Clinton, Trump had the early fear advantage because Clinton was talking about her policies and experiences while Trump was talking about rapists, terrorists, and ISIS drowning people in cages. If that matchup had stayed the same, Trump would have coasted to victory. We saw him briefly pull ahead earlier in the summer.
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