Representatives of the Belgian monarch, King Philippe, are not pleased with a new Burger King ad that asks people to choose between the king and the company’s mascot.
“We disapprove of this approach,” royal spokesman Pierre Emmanuel de Bauw said.
“Since it is for commercial purposes, we would not have given our authorization.”
The king appears as a cartoon in the ad, but the use of the king’s image must be approved by the royal family, approval Burger King did not receive.
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