Monday, 31 July 2017

What is the worst product ever marketed?

Cassandra's Legacy:



Greens often exaggerate in inviting people to save energy and be happier by staying in the dark and eating insects. However, it is also true that sometimes wastefulness goes a few notches higher and becomes truly a scandal. It is the case of the ordinary disposable lighter. Bic alone produces almost a billion lighters per year and has produced some 20 billions of them in the past 30 years. The whole world production is probably of a few billion per year. A good example of a successful product, but is it a good product?

The disposable lighter is surely practical but also, if you think about it, a very bad deal. It contains some 5 cc of butane, that you pay, typically, more than $1. That means around $200 per liter, or $800/gallon. You wouldn't be happy to pay that kind of money when you refill the tank of your car. And, being powered by a fossil fuel, butane, every time you light up one you add some CO2 to the atmosphere, some of which will stay there for tens of thousands of years.




Cont....   

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