Monday, 4 September 2017

China as the New Motor City

EP autos - Libertarian Car Talk:

GM’s Buick division is doing extremely well . . . in China. The Chinese own Volvo. And may soon own Jeep – one of the few still-viable pieces of what used to be Chrysler.



For now, it’s FiatChrysler.



Emphasis on for now.



Fiat invested in what was just Chrysler, hoping to use the once-Big-Three company as a kind of Mulberry Harbor – the floating piers used by the Allies during the Normandy invasion toward the end of WW II to establish a beachhead in Europe – only this time in America and cars rather than troops. But unlike the Normandy invasion, the Fiat invasion has been a flop so far.



Cont....   

No comments:

Post a Comment