Exactly no one is excited about cleaning their clothes or scrubbing a stain from the carpet. If you own a pet, you never look forward to their accidents on the rug or their decision to put their dirty paws on your best trousers. Cleaning up messes, figuring out how to get that stain off the couch cushion, getting the carpets cleaned, these are chores we all do, but we don’t look forward to them. It’s just a part of life, like cutting the grass or cleaning the gutters. No one goes on lawn care vacations or stain removal holidays.
If you are in the business of selling soap, you have to get over the fact that the mere mention of your product makes people think about a boring task or the dog leaving a pyramid on the rug. No matter how good your product is at doing its thing, if it brings negative images to the mind of the customer, they will associate you and your product with unpleasant thoughts. It why portable toilet vendors pick cheeky names for their companies. They want you laughing when you think of them.
No comments:
Post a Comment