Thursday 22 December 2016

Getting beyond the packaging

The Burning Platform



Slick marketing and branding are in full force these days. But getting beyond the packaging should be in everyone’s best interest.
We’ve noticed this more often as of late. Almost ALL things (food products, gadgets, doohickeys, you name it) have high-end packaging. Well-designed logos and GOBS of “feel good” marketing mumbo jumbo plastered over every product on the shelves.
Maybe it’s time to STOP paying attention to this garbage once and for all. Entirely.

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