I was listening to sportsball radio off the interwebs the other days and I kept hearing ads for the fall television lineup from CBS. The sportball station is affiliated with CBS Sports, so they do cross marketing of their content. Like most people, commercials of all kinds are just background noise to me most of the time. Maybe radio ads have some sort of subliminal effect, but my suspicion is they are just a waste of money. I barely listen to the content. Like most people, radio is just background noise for me.
Anyway, I was about to turn off the radio and do something else when they were going through the “great new shows” on CBS. Having dropped television, I stopped to listen to the promos out of curiosity. I can’t remember the last time I followed a network TV show like a sitcom or serial drama. Probably Seinfeld 20 years ago. Anyway, the ad was long and ran through a list of shows, describing each one in exited tones. What was striking is that each sounded more horrible than the next. Here’s the list.
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