Friday, 14 July 2017

Tacos vs Burritos Index: The Great Divide in Mexican-American Cuisine

Price Economics:



Americans love the genre of cuisine generally known as "Mexican food". The cuisine of our southern neighbor has been ingrained in our culture since the early 20th century. In many respects, it has evolved beyond its origins to become something uniquely American (think Tex-Mex and giant breakfast burritos). 
You can find it anywhere, from just across the border to the farthest corners of our northern states. This presents a great opportunity to explore which parts of the country offer the most for Mexican food aficionados. Which city has the most Mexican restaurants? Do some regions of the United States exhibit any preferences for tacos versus burritos?
We analyzed restaurant menu data from Priceonomics customer Datafiniti to see who serves Mexican food and what kind of food that actually is. With the ability to filter for cuisine as well as restaurants with available menu data, we easily found several thousand records to start our investigation. From this initial dataset, we extracted over 100,000 menu items and searched for specific instances of tacos or burritos. Finally, by grouping this data geographically, we were able to compare cities.

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