Sunday, 2 July 2017

The Crash of 1929 - But somewhere, deep down, they knew the party was over.

Jesse's Café Américain:




"...people believed that everything was going to be great always, always. There was a feeling of optimism in the air that you cannot even describe today."



"There was great hope. America came out of World War I with the economy intact. We were the only strong country in the world. The dollar was king. We had a very popular president in the middle of the decade, Calvin Coolidge, and an even more popular one elected in 1928, Herbert Hoover. So things looked pretty good."

"The economy was changing in this new America. It was the dawn of the consumer revolution. New inventions, mass marketing, factories turning out amazing products like radios, rayon, air conditioners, underarm deodorant...One of the most wondrous inventions of the age was consumer credit. Before 1920, the average worker couldn't borrow money. By 1929, "buy now, pay later" had become a way of life."
Cont....    

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