To briefly explain… in a television commercial (back when everyone watched the same half-dozen TV channels), a cute boy named Mikey is urged to try a sugary breakfast cereal concoction called Life. To the amazement of the older doubting Thomases egging him on, Mikey approved of Life, spawning the catchphrase, “He likes it!”
Then – years later – the rumor surfaced that the actor who played Mikey had (after surviving Life cereal) eaten an bag of Pop Rocks candy, which were little candies that snapped and crackled on your tongue, chased by a can of Coca Cola. And, word was, little Mikey’s stomach exploded from the mixture of the two heavily carbonated substances. It was a story that had just the right mix of gossip, speculation and shock value to take on a life of its own.
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